In this way, the raw materials are taken from the environment, transformed, used, disposed of, and re-introduced into the environment from which they were taken. And in some cases, as the RiceHouse case demonstrates, their management becomes an economic activity capable of supporting the industrial chain and anticipate innovative answers to emerging new waste management needs. The innovative drive of this start-up has been recognised nationally and internationally: RiceHouse won the Good Energy Award in the Real Estate category, the Sustainable Development Award 2018, competed in the Sustainable Building category, and won the ING Challenge 2019, an initiative dedicated to the green economy as a driver of innovation and development.